Intake
You do not yet know exactly what you need. Through this route we get to know your question and map out the options. Free and without obligation.
Book an intakeAbout BRIX
How does BRIX work?
We are a partnership of specialised IX labs in virtual reality, immersive technology, virtual production, serious gaming and entertainment.
BRIX helps you make an impact with this network. We do that by organising facilities, knowledge and development opportunities around your challenge, and by using matchmaking to see where we can take a step together. BRIX provides continuity across your track, while you work with different labs on different parts.
Mock-upThe innovation journey
Six phases, in order. But you do not have to start at the beginning, and you often pass through more than once — you do not have to go back, but you can.
- Phase 1DiscoverOpening up and exploring. You have a challenge, or a hunch that IX could do something for you. No plan yet, and perhaps no words for it yet.
- Phase 2ExperimentTrying out and combining. You have a direction but no certainty yet; you want something in your hands to respond to.
- Phase 3BuildStructuring and assembling. From idea to something that works.
- Phase 4ValidateConverging and confirming. Does it really work, and can you prove that to someone critical?
- Phase 5ApplyApplying and making an impact. From proven to used.
- Phase 6ConnectConnecting and strengthening. You look for the parties, channels and coalitions to take it further than you can alone.
Every phase ends with an evaluation. What have you learned, what did not work, and what is now the wisest next step? We have that conversation at BRIX, not with the partner who has just helped you — not because we do not trust them, but because a specialist naturally sees their own speciality as the answer. We have no such interest.
Four ways in
Request
You know which service or which lab you want. Then you make a targeted request — through the same front door, so you end up at the right lab.
View the servicesJoin BRIX
BRIX is a collective of IX labs, and that collective is open. If you have capacity the network lacks, you can join.
What that involvesPartnership
For long-term collaboration, BRIX organises itself around an innovation agenda with big challenges we want to tackle together as an IX lab.
Become a partnerSix kinds of capacity
Together the labs cover six kinds of capacity. A lab often covers more than one, and which kind you need depends on your question — not on what happens to be near where you live.
Experience Lab
Publicly accessible experiences and programming. This is where the work meets real visitors.
Build Lab
Prototyping, producing, and the equipment and infrastructure that make it possible.
Validate Lab
Testing and measuring with real users, and showing that an application does what it promises.
Tilburg University · EEG LabTilburg University · Game LabTilburg University · VR LabTU/e · Digital Twin LabTU/e · UBeX
Research Lab
Scientific research into the interaction between people and immersive technology.
Tilburg University · EEG LabTilburg University · Game LabTilburg University · Robot LabTilburg University · VR LabTU/e · UBeX
Education Lab
Training, learning pathways and certification — for students and for people already in work.
Industry Lab
Application in a sector, with the challenges and value chain partners that come with it.
No lab in the network yet. This is where a new lab or a network partner makes the difference. Join BRIX.
And beneath it all: the innovation agenda
Alongside individual tracks, BRIX works on five innovation lines with partners from industry and society. That is the work no single lab can carry alone — and where the shared knowledge, systems and tools come from.