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About BRIX

The innovation agenda

BRIX uses its collaborative structure and orchestration to deliver innovation that does not get stuck in the lab but makes the step into practice. The agenda is the compass: a few big goals that can only be reached together.

Work on these lines is already under way, through programmes such as Regiodeal Brede Welvaart, MIT, WBSO and the JointTransitionFonds. One reason BRIX came about as an IX lab is that parties found each other through shared innovation needs.

Mock-up

This is the agenda of BRIX, not of the labs. Every lab has its own roadmap and sets it itself. BRIX does not direct the labs; we organise what happens between them.

What we are working towards

  1. 2026 – 2027

    Phase 1Foundation

    BRIX as an innovation cluster of connected IX labs, with overarching orchestration of services and fundraising.

    • Generating market demand
    • Developing services
    • Fully established matchmaking
    • Operations and exploitation
    • Standardisation of facilities
    • Strategic development
    • Starting innovation and service agendas
  2. 2028 – 2029

    Phase 2Scale-up

    BRIX as an expertise and service network that maximises the use of IX lab facilities and actively sets up innovation tracks.

    • A running innovation agenda through EU and Dutch funds, along with the products
    • Shared infrastructure that speeds up IX development in risk, development and scaling
    • A distribution network for IX content, for public programming and national coverage
  3. 2030 and beyond

    Phase 3IX launch platform

    BRIX as a catapult for IX products and services across the different TRL levels, connected to the capabilities of the labs and their facilities.

    • BRIX delivers products and services every year that move into the growth and scale-up phase
    • BRIX as a provider of shared services that speed up IX distribution, development and adoption
    • BRIX as an international network for scaling and distributing IX content through partners

Five innovation lines

Each line runs through all three phases. What happens in a phase builds on what the previous one delivered — and on what partners bring.

IX learning impact

Recognising the effectiveness of IX

Foundation2026 – 2027

Start-up

  • IX inspection, assessment and certification models
  • Standards for implementing IX processes
  • Integrating ethical and public value

Scale-up2028 – 2029

First implementations

  • First certifications and inspections put into practice
  • Standards that can be shared nationally
  • An ethical model for IX assessment of employees

IX launch platform2030 and beyond

Distinctive capability

  • The place for IX certification in learning contexts
  • National partnerships with training providers
  • Rolling out standards beyond the Netherlands

AI in IX

Using AI effectively and safely

Foundation2026 – 2027

Start-up

  • AI instructors and examiners in IX
  • AI role play and body language in IX
  • Virtual humans and AI avatars

Scale-up2028 – 2029

First implementations

  • AI examiners in use
  • Full-body AI avatars with body language
  • Shared assets for AI and virtual humans in IX

IX launch platform2030 and beyond

Distinctive capability

  • A robust AI framework on Dutch servers and cloud, widely usable in IX applications
  • Accessible to the IX community

IX co-creation

Organising shared commissioning

Foundation2026 – 2027

Start-up

  • Effective IX co-creation communities
  • Shared business models and contracting
  • Adoption and implementation standards

Scale-up2028 – 2029

First implementations

  • Shared asset and data spaces for IX production
  • First running IX coalitions with co-creation
  • Effective roll-out of IX implementation tracks

IX launch platform2030 and beyond

Distinctive capability

  • Several lasting IX communities in sectors such as ports, safety and infrastructure
  • Lasting commissioning for the IX sector

IX production

Bottlenecks in shared IX pipelines

Foundation2026 – 2027

Start-up

  • Shared compute tools for IX
  • Translating 3D scans to IX, with AI
  • AI-driven mocap and volumetric capture

Scale-up2028 – 2029

First implementations

  • Overarching compute services for BRIX
  • Fast IX implementation of industrial 3D scans
  • Integrating AI tools into alternative production

IX launch platform2030 and beyond

Distinctive capability

  • A strong shared-pipeline toolset for the BRIX and IX community
  • A living knowledge base of current AI tools for production

IX distribution

Bottlenecks in distribution

Foundation2026 – 2027

Start-up

  • Scalable and modular IX facilities
  • Open IX distribution across the facility network in the Netherlands
  • 6G streaming and hybrid distribution of IX

Scale-up2028 – 2029

First implementations

  • A national network of standard IX facilities
  • A distribution portal for IX makers
  • Implementing streaming and 6G in services

IX launch platform2030 and beyond

Distinctive capability

  • The largest dual-use IX network for content in leisure, research, training, education and culture

Want to take part?

BRIX works closely on this agenda with partners from society, from businesses to civil society organisations. Can you contribute solutions, cases, funds, projects or challenges? Or could you bring in knowledge or insight? All of these are options.

Let us know through the intakeMeet our partners