About BRIX
One IX lab, seven partners
BRIX is a partnership of specialised IX labs in virtual reality, immersive technology, virtual production, serious gaming and entertainment. We do not make productions ourselves — our partners do. What we do is know who is good at what, and bring you to them.
Mock-up12labs, together one IX lab
12partners who bring them in
6phases in the innovation journey
5lines in the innovation agenda
How does it work?How BRIX worksThe innovation journey of six phases, the four ways in, and the six kinds of capacity the network covers.
What are you working towards?The innovation agendaFive innovation lines across three phases, from 2026 to 2030 and beyond. And where you can take part.
Who takes part?PartnersConsortium partners, network partners and programme partners — what the difference is, and how to join.
Can my lab take part?Join BRIXBRIX is a collective of IX labs, and that collective is open. What joining involves and what it brings.
Who decides?The consortiumHow BRIX is governed, and where it sits within IX Labs NL.
How do I reach you?ContactWhere to go with a question, and what you can expect from us.
Why we do not take sides
The content comes from our partners: universities, universities of applied sciences, research labs and studios that have led the way in this field for years. BRIX makes no IX productions itself, so it has no interest in sending you to one particular lab. In the intake we show which parties fit your question, and why.