- Immersive & Spatial Computing
- Virtual reality (VR)With a headset you step fully into a digital world. You no longer see your real surroundings. · Free-roam XRExperiences where you walk freely through a large space wearing a headset, often together with others. · Multi-user & social XRSeveral people in the same virtual environment at once, so they can see each other and work together.
- AI & Intelligent Interaction
- AI agents & agentic systemsAI systems that carry out tasks on their own and plan steps to reach a goal. · AI role-play & simulationPractising situations in which AI plays a role, such as a difficult customer or a patient.
- Simulation, Learning & Assessment
- Serious gamingGames with a serious purpose, such as learning, training or changing behaviour. · AI feedback & assessmentAI that observes practice, gives instant feedback and assesses performance.
- Content, Capture & Production
- Procedural content generationSoftware that automatically generates landscapes, buildings or objects by rules. It builds large worlds quickly. · Storytelling & experience designShaping an experience: the story, what the user does and feels, and how it all fits together.
- Innovation, Ecosystem & Scaling
- Ideation & co-creationComing up with and developing ideas together with stakeholders around a challenge. · Rapid prototypingQuickly making a first working version to test an idea. · Public programmingPlanning and organising activities for the public, such as exhibitions, talks and events.