Skip to content

Back to all labs

Eindhoven

Enversed

Where IX production meets a live audience.

Under construction in EnglishEnversed has not yet delivered this page in English. What you read here is a translation by BRIX of the Dutch page, which is the reference. View the Dutch page

Access

  • Continuously bookable
  • 365 days a year
  • Including evenings and weekends
  • Always supervised

In the innovation journey

DiscoverYou explore a challenge and find out what immersive technology could do for it. You don't need a plan yet.ExperimentYou try out ideas quickly with something tangible, such as a sketch or simple demo. That shows what works before you invest.BuildFrom idea to something that actually works. A prototype or first version gets built.ApplyA proven application goes into practice, so people use it day to day.ConnectYou look for partners, customers and channels to go further than you could alone. Think of a coalition or a joint funding bid.

Expertise

Who it's for

Bedrijven · Branche organisaties · Overheden · Startups · IX-makers · IX makers · Businesses · Researchers · Government · Education

Images: Proto Museum, Enversed

What this lab stands for

Enversed has run publicly accessible IX in the centre of Eindhoven for ten years. Development, experimentation and end users come together here. What you build in the morning, you can test on visitors in the evening.

Build, test, share, experience. Enversed is an experience lab where IX production takes place right next to IX application. Not a closed lab, but a public venue where building and validating go hand in hand.

Prototyping zones adjoin spaces in live use, so new content reaches visitors straight away. For IX makers this is also a distribution channel: here you reach audiences and professionals without having to fill a hall yourself.

Footage: Enversed

What we are setting up for BRIX

What Enversed is building as part of the CIIIC programme.

Enversed is setting up three hybrid prototype and demonstration labs: the existing lab in Eindhoven, an industry lab in Rotterdam with iTanks and an education lab in Tilburg with MindLabs. Each lab gets VR free-roam, spaces for virtual humans, a matchmaking expo, prototyping workstations and AI compute. Enversed also builds the BRIX service portal and, with Innofest, a pop-up field lab that travels to festivals.

The team

Who you'll meet here.

  • Tim van der Grinten

    Tim van der Grinten

    IX innovatie & projecten

  • Myrthe van der Grinten

    Myrthe van der Grinten

    Operations & Events

  • Sander Bos

    Sander Bos

    Business development

See the whole team

Expertise

12 keywords from the BRIX taxonomy, across 5 themes.

Immersive & Spatial Computing

  • Virtual reality (VR)With a headset you step fully into a digital world. You no longer see your real surroundings.
  • Free-roam XRExperiences where you walk freely through a large space wearing a headset, often together with others.
  • Multi-user & social XRSeveral people in the same virtual environment at once, so they can see each other and work together.

AI & Intelligent Interaction

  • AI agents & agentic systemsAI systems that carry out tasks on their own and plan steps to reach a goal.
  • AI role-play & simulationPractising situations in which AI plays a role, such as a difficult customer or a patient.

Simulation, Learning & Assessment

  • Serious gamingGames with a serious purpose, such as learning, training or changing behaviour.
  • AI feedback & assessmentAI that observes practice, gives instant feedback and assesses performance.

Content, Capture & Production

  • Procedural content generationSoftware that automatically generates landscapes, buildings or objects by rules. It builds large worlds quickly.
  • Storytelling & experience designShaping an experience: the story, what the user does and feels, and how it all fits together.

Innovation, Ecosystem & Scaling

  • Ideation & co-creationComing up with and developing ideas together with stakeholders around a challenge.
  • Rapid prototypingQuickly making a first working version to test an idea.
  • Public programmingPlanning and organising activities for the public, such as exhibitions, talks and events.

What you can make here

Results this lab is at home in. Not a list of equipment — that is under facilities.

  • Innovatieprogrammering rondom AI en IX
  • B2B en B2C experiences
  • AI-rollenspellen
  • Multiplayer VR ervaringen
  • AI / IX ontwikkel workflows
  • Interactieve installaties in fysieke ruimte

Facilities

The spaces and set-ups you will find here. The specifications are folded away below: useful when you know what you are looking for, and otherwise in the way.

AvailableYou can use this service now. Request it through a free, no-obligation intake.

Free Roam Arena

Eindhoven

Multiplayer free roam virtual reality

Werkstations
8
m2
220
vestiging
1
Specifications

HTC Vive Focus 3 - 5G streaming High-end VR desktops

Services

Every way to work with Enversed, ordered by the phase where you step in. Click through for the full service, and the other labs that deliver it.

Where to find us

Visiting address
Doctor Dorgelolaan 2, 5611 BA Eindhoven

Not sure yet what you need? That's what the intake is for. Free and without obligation, and you'll hear from us within five working days.

Book an intake with Enversed