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DiscoverYou explore a challenge and find out what immersive technology could do for it. You don't need a plan yet.ExperimentYou try out ideas quickly with something tangible, such as a sketch or simple demo. That shows what works before you invest.BuildFrom idea to something that actually works. A prototype or first version gets built.ValidateYou test with real users whether it works, and record that it does what you promise. That evidence convinces critical parties.ApplyA proven application goes into practice, so people use it day to day.ConnectYou look for partners, customers and channels to go further than you could alone. Think of a coalition or a joint funding bid.

IX innovation journey

One track from idea to market launch, with the labs that fit

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Mock-up

An ongoing track that starts with the intake. BRIX translates your question into concrete assignments for the labs that fit. One fixed point of contact stays with you when your question moves on to another lab.

What it delivers

A route proposal with, for each step, the lab, the facility, the lead time and the price.

The route proposal and the fixed point of contact are the promise. Exactly how the track runs after the intake is not fixed yet.

Every BRIX lab does this

What happens next

  1. Intake. An introductory conversation, so we get to know each other and you hear what BRIX has to offer. Free and without obligation.
  2. Proposal. You receive a proposal with the lab that fits, the lead time and what it costs — including the cheapest route to the same result.
  3. Delivery. The lab carries it out, BRIX keeps the overview. What you build along the way stays yours.
  4. Evaluation. What worked, what did not, and what is now the wisest next step. We have that conversation at BRIX, not at the lab that just helped you.