Back to the innovation journey
Phase 4 of 6
Validate
Converging and confirming. Does it really work, and can you prove that to someone critical?
Mock-upWhat you do here
Testing with real users, measuring in research labs, observing behaviour, and certifying where needed.
What you come back with
Independent evidence — and sometimes a reason to go through the Build phase once more.
4 services in Validate
A service can fall under several phases: some need a certain maturity, others apply more widely.
- VR Voetbal TrainingTrain sneller kijken, denken en beslissenH20 Arena
- UX and behavioural validationShowing that it does what you sayTilburg University · EEG Lab · Tilburg University · Game Lab · Tilburg University · Robot Lab · Tilburg University · VR Lab · TU/e · Mixed Reality Lab
- IX innovation journeyOne track from idea to market launch, with the labs that fitBUas · Enversed · Fontys · H20 Arena · MindLabs · Tilburg University · EEG Lab · Tilburg University · Game Lab · Tilburg University · Robot Lab · Tilburg University · VR Lab · TU/e · Digital Twin Lab · TU/e · Mixed Reality Lab · TU/e · UBeX
- Mobile IX expoA pop-up IX lab at your locationBUas · Enversed · Fontys · H20 Arena · MindLabs · Tilburg University · EEG Lab · Tilburg University · Game Lab · Tilburg University · Robot Lab · Tilburg University · VR Lab · TU/e · Digital Twin Lab · TU/e · Mixed Reality Lab · TU/e · UBeX
Labs that are strong here
- H20 Arena12,000 m², open 24/7, where sport, talent and IX come together.
- Tilburg University · EEG LabMeasuring what happens in the brain during an experience.
- Tilburg University · Game LabFinding out when a game works, and for whom.
- Tilburg University · VR LabStudying how people perceive and behave in VR.
- TU/e · Digital Twin LabDigital twins that link an IX experience to real data.
- TU/e · UBeXTesting behaviour in a virtual city, on foot or by bike.