Tilburg University · Tilburg
Tilburg University · Game Lab
Understanding people through games
Access
- On request
- With permission from the lab coordinator and supervision
In the innovation journey
DiscoverYou explore a challenge and find out what immersive technology could do for it. You don't need a plan yet.ExperimentYou try out ideas quickly with something tangible, such as a sketch or simple demo. That shows what works before you invest.ValidateYou test with real users whether it works, and record that it does what you promise. That evidence convinces critical parties.
Expertise
Expertise · 5 keywords
- AI & Intelligent Interaction
- Affective computing & emotion sensingTechnology that recognises emotions from the face, voice or body, and responds to them. · Adaptive & personalised experiencesExperiences that adjust to the user, for example to their level, preferences or responses.
- Simulation, Learning & Assessment
- Serious gamingGames with a serious purpose, such as learning, training or changing behaviour.
- Data, Platforms & Integration
- Telemetry & analyticsAutomatically recording what users do in an application, and analysing that data.
- Deployment, Events & Live Operations
- Esports & competitive gamingOrganised, competitive video gaming, for players and spectators.
Who it's for
IX makers · Businesses · Startups · Researchers · Government · Education
What this lab stands for

The Game Lab studies how people interact with games, from video games to board games. Ten players at once, with data on behaviour, facial expression, eye movements and body signals.
When do people enjoy a game, and when do they learn something from it? This lab finds out with data. Ten powerful gaming PCs let players play alone, in teams or against each other. Biofeedback sensors, webcams and eye tracking record what happens.
Researchers use this for intelligent game characters, difficulty that adapts to the player and game worlds generated while you play. Applications range from esports and teamwork to rehabilitation, crisis training and professional education.
What we are setting up for BRIX
What Tilburg University · Game Lab is building as part of the CIIIC programme.
Tilburg University is renewing the Game Lab in MindLabs, one of its four research labs for BRIX. Outdated equipment is replaced, and support for instruction and access is added. Through BRIX, you can commission research into when a game works and for whom, carried out by specialised researchers.
The team
Who you'll meet here.

drPieter Spronck
Academic lead

drParis Mavromoustakos-Blom
Lab coordinator
Expertise
5 keywords from the BRIX taxonomy, across 4 themes.
AI & Intelligent Interaction
- Affective computing & emotion sensingTechnology that recognises emotions from the face, voice or body, and responds to them.
- Adaptive & personalised experiencesExperiences that adjust to the user, for example to their level, preferences or responses.
Simulation, Learning & Assessment
- Serious gamingGames with a serious purpose, such as learning, training or changing behaviour.
Data, Platforms & Integration
- Telemetry & analyticsAutomatically recording what users do in an application, and analysing that data.
Deployment, Events & Live Operations
- Esports & competitive gamingOrganised, competitive video gaming, for players and spectators.
What you can make here
Results this lab is at home in. Not a list of equipment — that is under facilities.
- Games for health
- E-sports research
- Player modelling
- Games for human improvement
- Teams research
- Serious games
Services
Every way to work with Tilburg University · Game Lab, ordered by the phase where you step in. Click through for the full service, and the other labs that deliver it.
Where to find us
- Visiting address
- Locomotiefboulevard 101, 5041 SE Tilburg
Not sure yet what you need? That's what the intake is for. Free and without obligation, and you'll hear from us within five working days.
Book an intake with Tilburg University · Game Lab


