The labs
Where innovation gets room
Twelve labs, brought in by seven partners, together one IX lab. You book through one desk, you work at the lab that can do it, and your project keeps one file along the way.
From idea to impact. Together.
Mock-up
Mock-upBUasBredaMotion capture, photogrammetry and virtual production under one roof.Virtual productionFilming with virtual sets shown live on an LED wall. You see the final shot straight away.Motion captureRecording how people move with cameras and sensors, so a digital character can copy the motion exactly.Photogrammetry & scanningCreating an accurate 3D model of an object, space or area from photos or scans.On request, with an intake first and enough time to prepare. Expect good availability, but not by tomorrow.BuildFrom idea to something that actually works. A prototype or first version gets built.8 services
Mock-upEnversedEindhovenWhere IX production and a real audience share the same space.Free-roam XRExperiences where you walk freely through a large space wearing a headset, often together with others.Virtual humansDigital characters that look and respond like people, for example as a conversation partner or trainer.Ideation & co-creationComing up with and developing ideas together with stakeholders around a challenge.Continuously bookable, 365 days a year, including evenings and weekends. Always supervised.BuildFrom idea to something that actually works. A prototype or first version gets built.ApplyA proven application goes into practice, so people use it day to day.12 services
Mock-upFontysEindhovenThe digital backbone of BRIX: compute, storage and AI without vendor lock-in.Expertise not yet supplied.Digital infrastructure: project environments on request.ExperimentYou try out ideas quickly with something tangible, such as a sketch or simple demo. That shows what works before you invest.BuildFrom idea to something that actually works. A prototype or first version gets built.9 services
Mock-upH20 ArenaPurmerend12,000 m², open 24/7, where sport, talent and IX come together.Expertise not yet supplied.12,000 m², open 24/7, where sport, talent and IX come together.ValidateYou test with real users whether it works, and record that it does what you promise. That evidence convinces critical parties.ApplyA proven application goes into practice, so people use it day to day.11 services
Mock-upMindLabsTilburgPrototyping with young talent, in a lab that is full every week.Virtual humansDigital characters that look and respond like people, for example as a conversation partner or trainer.Ethics & public values (ELSA)Considering the ethical, legal and social effects of technology, and safeguarding public values.Ideation & co-creationComing up with and developing ideas together with stakeholders around a challenge.Bookable in slots, with an intake beforehand. Supervised, outside holiday periods.DiscoverYou explore a challenge and find out what immersive technology could do for it. You don't need a plan yet.ExperimentYou try out ideas quickly with something tangible, such as a sketch or simple demo. That shows what works before you invest.BuildFrom idea to something that actually works. A prototype or first version gets built.11 services- Mock-upTilburg University · EEG LabTilburgMeasuring what happens in the brain during an experience.Psychophysiology & biometricsMeasuring body signals such as heart rate, sweating and brain activity. It shows what an experience does to someone.Eye-trackingMeasuring where someone looks and for how long, to see what stands out and what gets missed.Cognitive load & attentionMeasuring how much mental effort and attention a task takes. That keeps an application from becoming overwhelming.Brings in 3 labs: Tilburg University · Game Lab · Tilburg University · Robot Lab · Tilburg University · VR LabOn request, with permission from the lab coordinator and supervision.ValidateYou test with real users whether it works, and record that it does what you promise. That evidence convinces critical parties.9 services
- Mock-upTilburg University · Game LabTilburgFinding out when a game works, and for whom.Serious gamingGames with a serious purpose, such as learning, training or changing behaviour.Adaptive & personalised experiencesExperiences that adjust to the user, for example to their level, preferences or responses.Telemetry & analyticsAutomatically recording what users do in an application, and analysing that data.Brings in 3 labs: Tilburg University · EEG Lab · Tilburg University · Robot Lab · Tilburg University · VR LabOn request, with permission from the lab coordinator and supervision.ExperimentYou try out ideas quickly with something tangible, such as a sketch or simple demo. That shows what works before you invest.ValidateYou test with real users whether it works, and record that it does what you promise. That evidence convinces critical parties.9 services
- Mock-upTilburg University · Robot LabTilburgRobots that use AI to learn how to deal with people.Human-robot interactionResearching and designing how people and robots work together safely and comfortably.Multimodal AIAI that understands and combines text, images, sound and movement at the same time.Computer visionComputers that understand images, for example recognising people, objects or movement through a camera.Brings in 3 labs: Tilburg University · EEG Lab · Tilburg University · Game Lab · Tilburg University · VR LabOn request, with permission from the lab coordinator. Priority for people with robotics experience.ExperimentYou try out ideas quickly with something tangible, such as a sketch or simple demo. That shows what works before you invest.9 services
- Mock-upTilburg University · VR LabTilburgStudying how people perceive and behave in VR.Virtual reality (VR)With a headset you step fully into a digital world. You no longer see your real surroundings.Mixed reality & spatial computingDigital objects that appear to stand in your real room. You work with them as if they were really there.Presence, embodiment & social presenceResearch into the feeling of really being somewhere, inhabiting a virtual body or being with others.Brings in 3 labs: Tilburg University · EEG Lab · Tilburg University · Game Lab · Tilburg University · Robot LabOn request, with permission from the lab coordinator and supervision.ExperimentYou try out ideas quickly with something tangible, such as a sketch or simple demo. That shows what works before you invest.ValidateYou test with real users whether it works, and record that it does what you promise. That evidence convinces critical parties.9 services
Mock-upTU/e · Digital Twin LabEindhovenDigital twins that link an IX experience to real data.Digital twinA digital copy of a real building, area or process, fed with live data. You can test changes virtually first.Open standards & interoperabilityWorking with open, shared standards, so systems and content from different makers work together.Brings in 2 labs: Mixed Reality Lab · UBeXVia an intake, 240 days a year.BuildFrom idea to something that actually works. A prototype or first version gets built.ValidateYou test with real users whether it works, and record that it does what you promise. That evidence convinces critical parties.8 services- Mock-upTU/e · Mixed Reality LabEindhovenExpertise not yet supplied.Brings in 2 labs: Digital Twin Lab · UBeXOn request, with an intake first and enough time to prepare. Expect good availability, but not by tomorrow.9 services
Mock-upTU/e · UBeXEindhovenTesting behaviour in a virtual city, on foot or by bike.Behavioural researchStudying how people behave and make choices, in a real or virtual situation.Motion sensing & trackingFollowing the movement and position of people or objects with sensors or cameras.Brings in 2 labs: Digital Twin Lab · Mixed Reality LabAround 60% bookable on working days, with supervision.ValidateYou test with real users whether it works, and record that it does what you promise. That evidence convinces critical parties.8 services
Where they are
Purmerend, 1 lab
Breda, 1 lab
Eindhoven, 5 labs
The map is drawn, not to scale. Each dot sits on the town itself; pick a lab to go to its page.
How access works
Our labs work in different ways, and there is a reason for that.
- Bookable year-round
- The commercial venues are available 365 days a year, including evenings and weekends.
- On request with an intake
- The labs of knowledge institutions are tied to teaching and research. Open to the IX community, with a request in advance and enough preparation time. Expect generous availability, not tomorrow.
- Public events
- Open registration, everyone welcome.
- Custom work
- If special preparation or expertise is involved, we plan it as a track.
Not sure which of the four you need? That is exactly what the intake is for. Book one.